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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

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Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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Holiday Shopping Shifts: U.S. Retail Industries in Focus

By

Circana

Circana

Nov 21, 2024

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Uncover which industries are driving growth as we approach the holiday season.

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