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Demand Signals Report

CPG Demand Signals Report

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Cold weather = cozy habits unlocked. ❄️

Quick Insight

☕Americans drink 40% more hot chocolate during the winter months (December–February) than any other time of year. What’s your go-to cozy beverage?

Which cozy drink do you prefer?

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Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

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Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

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CASE STUDY

Supply chain: Protecting against out-of-stocks

Supply Chain Protecting Against Out-of-Stocks

Snapshot

SOLUTION AREA

Supply Chain

SOLUTION

Supply Chain

INDUSTRIES

CPG

CLIENT

Manufacturer

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The Challenge

Manufacturer decided to proactively delist a SKU within the coffee category at Retailer and was concerned about the impact this decision may have on brand sales. The delisted item was a medium sized single-serve coffee item; smaller and larger count options would remain.

Insight

Insight

Assortment analysis revealed that 75% of volume would flow back to the smaller count size and that the category would remain flat. Retailer supply chain data revealed that the smaller count SKU had two facings but was selling through its maximum shelf capacity each week. The projected velocity increase would likely cause stockouts.

The Results

Circana recommended that the smaller count SKU receive the incremental shelf facing vacated by the delisted item to ensure high in-stock rates and to keep sales within the brand.

The Results
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500K

DELISTMENT MITIGATION

ADDITION OF RECOMMENDED FACINGS PROTECTED AGAINST OOS

Related Case Studies

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