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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Active Model
The current statistical or business model used for planning or forecasting.
Definition
Active Model is a commonly used concept in CPG that supports distribution, pricing, or promotion decisions.
How to Calculate
Use standard retail data methods to compute or identify the metric.
Why it Matters
Helps focus on the levers that drive growth.
Key Advantages
Clear, comparable, and easy to share with partners.
Example
Use simple numbers in a grocery example to show how it works.
Use it to
Identify the forecasting or analytical model currently producing the decision outputs in scope. Confirm model inputs, scope, and refresh timing before interpreting effects across price, promotion, or distribution.
