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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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% ACV Distribution
Shows the percent of total store sales volume where a product is available.
Definition
Percent ACV Distribution measures the weighted distribution of a product based on the total sales volume of the stores that carry it compared to all possible stores.
How to Calculate
Divide the ACV of stores carrying the product by the total ACV of all stores, then multiply by 100.
Why it Matters
It shows how widely your product is available in high-volume stores, which affects visibility and sales potential.
Key Advantages
Helps prioritize distribution in stores that drive the most sales, not just the most locations.
Example
If stores carrying your product represent $800 million of a $1 billion market ACV, your % ACV Distribution is 80 percent.
Use it to
Evaluate how fully your product is represented in the stores that drive most category sales by comparing coverage to the category’s ACV footprint. Quantify distribution gaps in high‑volume outlets and estimate the sales impact of closing those gaps.
