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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
% of Sales on Promotion
Share of total sales generated under promotional conditions.
Definition
This metric shows what percentage of sales occurred during weeks with feature, display, or price reductions.
How to Calculate
Divide promoted sales by total sales and multiply by 100.
Why it Matters
Indicates reliance on promotions and helps manage trade spend.
Key Advantages
Reveals promotional dependency, supports ROI analysis, and informs pricing strategy.
Example
If $20,000 of $100,000 sales were promoted, percent of sales on promotion is 20 percent.
Use it to
Measure the portion of volume sold during promoted weeks to gauge reliance on discounting. Compare across retailers and periods to distinguish incremental lift from promotion‑dependent shifting and right‑size plan weight.
