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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
% of Stores Selling
Shows the percentage of stores that carry the product.
Definition
Percent of Stores Selling measures the numeric distribution of a product across all possible stores.
How to Calculate
Divide the number of stores carrying the product by the total number of stores, then multiply by 100.
Why it Matters
It shows how widely your product is available, which affects shopper access.
Key Advantages
Helps track distribution growth and identify gaps.
Example
If 800 out of 1,000 stores carry your product, the percent of stores selling is 80 percent.
Use it to
Read numeric distribution to see how many outlets carry the item within the defined market or banner. Target ads where coverage is lowest and confirm that new doors convert to sustained sales.
