Industries
Resources
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
TERM
Any Merchandising
Weeks where the product had any promotional support such as feature, display, or price cut.
Definition
Any Merchandising is a commonly used concept in CPG that supports distribution, pricing, or promotion decisions.
How to Calculate
Use standard retail data methods to compute or identify the metric.
Why it Matters
Helps focus on the levers that drive growth.
Key Advantages
Clear, comparable, and easy to share with partners.
Example
Use simple numbers in a grocery example to show how it works.
Use it to
Flag periods when the item received any merchandising support, including feature, display, or temporary price reduction. Separate base trend from support‑driven effects and verify execution timing by retailer.
