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AIC (Average Items Carried/Average Items Selling)
Average number of distinct items on shelf across stores.
Definition
Average Items Carried measures the count of unique UPCs carried per store on average over a period.
How to Calculate
Sum the number of items carried across stores, divide by number of stores.
Why it Matters
It shows assortment depth and space allocation for your brand.
Key Advantages
Helps spot SKU gaps and right-size the lineup.
Example
If three stores carry 5, 6, and 7 SKUs, AIC is 6.
Use it to
Summarize assortment breadth by reading average items on shelf and average items that sold in the period. Compare carried versus selling to detect dormant SKUs and rationalize space by retailer.
