Industries
Resources
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
TERM
AIC (Average Items Carried/Average Items Selling)
Average number of distinct items on shelf across stores.
Definition
Average Items Carried measures the count of unique UPCs carried per store on average over a period.
How to Calculate
Sum the number of items carried across stores, divide by number of stores.
Why it Matters
It shows assortment depth and space allocation for your brand.
Key Advantages
Helps spot SKU gaps and right-size the lineup.
Example
If three stores carry 5, 6, and 7 SKUs, AIC is 6.
Use it to
Summarize assortment breadth by reading average items on shelf and average items that sold in the period. Compare carried versus selling to detect dormant SKUs and rationalize space by retailer.
