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TERM
Average Items Selling
Average number of distinct items that sold across stores.
Definition
Average Items Selling counts unique UPCs with at least one sale per store on average.
How to Calculate
Sum items with sales across stores, divide by number of stores.
Why it Matters
Shows active assortment and helps trim items that do not move.
Key Advantages
Focuses on items that generate sales, not just listings.
Example
If a store carries 10 items but 7 sold, AIS is 7.
Use it to
Measure the average number of SKUs that registered at least one sale during the period. Diagnose item activation and target products that require visibility or distribution fixes.
