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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Average Price
The price paid for a product during a specific time period.
Definition
Average price is total dollars divided by total units or EQ volume sold for the period.
How to Calculate
Divide dollar sales by units sold, or by EQ volume for sizes that vary.
Why it Matters
Shows real price levels after mix and promotion.
Key Advantages
Simple to compute and compare across items.
Example
$12,000 on 3,000 units yields an average price of $4.
Use it to
Compute realized price as dollars divided by units, inclusive of promoted and non‑promoted weeks. Compare by banner and period to detect price drift or mix shifts.
