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Average Basket Size
Average number of items purchased per trip.
Definition
Average basket size measures how many items shoppers buy in a single transaction, reflecting purchase behavior.
How to Calculate
Divide total items purchased by total trips.
Why it Matters
Helps identify opportunities to increase basket size through promotions and bundling.
Key Advantages
Supports upsell strategies, improves merchandising, and boosts revenue per trip.
Example
If 15,000 items were bought in 3,000 trips, average basket size is 5 items.
Use it to
Quantify the average number of items purchased per trip. Track changes by retailer or occasion to understand how space, pricing, or promotions affect item count.
