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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Average Items Carried (AIC)
Average number of distinct items on shelf across stores.
Definition
Average Items Carried measures the count of unique UPCs carried per store on average over a period.
How to Calculate
Sum the number of items carried across stores, divide by number of stores.
Why it Matters
It shows assortment depth and space allocation for your brand.
Key Advantages
Helps spot SKU gaps and right-size the lineup.
Example
If three stores carry 5, 6, and 7 SKUs, AIC is 6.
Use it to
Measure the average number of SKUs on shelf during the period. Compare to items selling to identify idle assortment and adjust planograms accordingly.
