Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
TERM
At-Risk Items
Items likely to be discontinued or lose space.
Definition
At-risk items are SKUs with weak velocity, low distribution, or poor margin that may be delisted.
How to Calculate
Flag SKUs below thresholds for velocity, distribution, or profitability.
Why it Matters
Helps prevent lost facings and guides rescue plans.
Key Advantages
Early warning prompts action with retailers.
Example
A SKU selling 0.1 units per store per week is at risk.
Use it to
Identify SKUs likely to be delisted based on low sales, weak velocity, or compliance gaps. Prioritize tests or replacements and estimate the impact if those items are removed.
