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At-Risk Items
Items likely to be discontinued or lose space.
Definition
At-risk items are SKUs with weak velocity, low distribution, or poor margin that may be delisted.
How to Calculate
Flag SKUs below thresholds for velocity, distribution, or profitability.
Why it Matters
Helps prevent lost facings and guides rescue plans.
Key Advantages
Early warning prompts action with retailers.
Example
A SKU selling 0.1 units per store per week is at risk.
Use it to
Identify SKUs likely to be delisted based on low sales, weak velocity, or compliance gaps. Prioritize tests or replacements and estimate the impact if those items are removed.
