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SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
At-Risk Items
Items likely to be discontinued or lose space.
Definition
At-risk items are SKUs with weak velocity, low distribution, or poor margin that may be delisted.
How to Calculate
Flag SKUs below thresholds for velocity, distribution, or profitability.
Why it Matters
Helps prevent lost facings and guides rescue plans.
Key Advantages
Early warning prompts action with retailers.
Example
A SKU selling 0.1 units per store per week is at risk.
Use it to
Identify SKUs likely to be delisted based on low sales, weak velocity, or compliance gaps. Prioritize tests or replacements and estimate the impact if those items are removed.
