Industries
Resources
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
TERM
All Commodity Volume (ACV)
Total sales volume of stores, used to weight distribution and reach.
Definition
All Commodity Volume is the sum of total sales across stores in a market for all products, used as a weight to value store importance.
How to Calculate
Add total store sales for all items across all stores in the market for the defined period.
Why it Matters
It shows the sales power of a store or banner, so small brands can target the doors that matter most.
Key Advantages
Focuses on selling power, supports efficient distribution, and aligns with retailer scale.
Example
If a market has $900,000,000 in total store sales this quarter, that is the market ACV.
Use it to
Represent total store sales across all categories used as a weighting base for distribution measures. Weight coverage and store importance with ACV so decisions reflect where dollars are concentrated.
