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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Absolute Discount
Shows the dollar amount reduced from the regular price.
Definition
Absolute Discount measures the actual price reduction during a promotion compared to the regular price.
How to Calculate
Subtract the promoted price from the regular price.
Why it Matters
It helps understand the real cost of a discount and its effect on margins.
Key Advantages
Supports pricing and promotion planning with clear cost visibility.
Example
If the regular price is $5 and the sale price is $4, the absolute discount is $1.
Use it to
Calculate dollar reduction from regular price to compare shopper out‑of‑pocket savings across packs and banners. Check whether absolute savings aligns with price ladders and tested breakpoints.
