Resources
Company
Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
TERM
Absolute Discount
Shows the dollar amount reduced from the regular price.
Definition
Absolute Discount measures the actual price reduction during a promotion compared to the regular price.
How to Calculate
Subtract the promoted price from the regular price.
Why it Matters
It helps understand the real cost of a discount and its effect on margins.
Key Advantages
Supports pricing and promotion planning with clear cost visibility.
Example
If the regular price is $5 and the sale price is $4, the absolute discount is $1.
Use it to
Calculate dollar reduction from regular price to compare shopper out‑of‑pocket savings across packs and banners. Check whether absolute savings aligns with price ladders and tested breakpoints.
