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TERM
Assortment
The set of SKUs a retailer offers in a category.
Definition
Assortment is the breadth and depth of items on shelf within a category at a store or banner.
How to Calculate
Count unique items by brand, size, and variety within the defined scope.
Why it Matters
Right sizing assortment improves shopper choice and sales per foot.
Key Advantages
Balances variety, inventory, and profitability.
Example
A grocery set with 40 cereal SKUs covers key sizes and flavors.
Use it to
Define the set of items authorized and carried within a category or retailer. Evaluate coverage of key segments and remove duplication by mapping items to shopper needs and shelf limits.
