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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Attribute
A product feature used for filtering and analysis.
Definition
Attributes describe product traits like size, flavor, organic, or pack count used in analytics and search.
How to Calculate
Tag UPCs with standardized attribute codes and values.
Why it Matters
Makes it easy to group items and spot trends.
Key Advantages
Improves assortment planning and content quality.
Example
Filter yogurt by Greek, vanilla, and 32-ounce attributes.
Use it to
Classify product characteristics such as size, flavor, form, or claim for use in hierarchy and analysis. Apply attribute coding to build comparable groups and read performance at the feature level.
