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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

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Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our industry and thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Solutions

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Not sure where to start?

Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Complete Market

Analyze sales performances across channels.

Complete Consumer

Consumer demographics and preferences.

Survey

See actual behaviors for actionable results.

Complete Food & Beverage

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Analytics

Diagnostic, predictive, and prescriptive insights.

Complete Audiences

Reach the right audience at the right time.

Measurement

Maximize every media dollar.

Growth Consulting

Make better strategic decisions.

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Liquid Data Go

ROI Calculator 

For emerging and mid-market brands that need powerful market, retailer, and consumer insights.

Technology

Liquid Data Go

Designed exclusively for small CPG businesses. 

Liquid Data Engage

Curated best practice reports and guided analysis.

Liquid AI

Answering the most pressing business questions.

Liquid Data Collaborate

Critical data and analytics for a single source of truth. 

Stephen Hinz

Stephen Hinz

Executive Director, Juvenile Products

Stephen Hinz is director and industry analyst for Circana’s U.S. Juvenile Products practice. He focuses on uncovering insights about the retail consumer and crafting stories using Circana’s robust data assets and his own industry expertise. Hinz provides strategic direction consulting and manages relationships across retailers, licensors, and manufacturers to drive thought leadership initiatives.


Hinz joined NPD, now Circana, in 2014, working in both the toys and juvenile products businesses. Previously, he held buying roles at Best Buy.

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