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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

Quick Insight

It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

Are you team “too early” or “right on time”?

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Stephen Hinz

Stephen Hinz

Executive Director, Juvenile Products

Stephen Hinz is director and industry analyst for Circana’s U.S. Juvenile Products practice. He focuses on uncovering insights about the retail consumer and crafting stories using Circana’s robust data assets and his own industry expertise. Hinz provides strategic direction consulting and manages relationships across retailers, licensors, and manufacturers to drive thought leadership initiatives.


Hinz joined NPD, now Circana, in 2014, working in both the toys and juvenile products businesses. Previously, he held buying roles at Best Buy.

Recent Posts from

Stephen Hinz

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Top 10 Video Games

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Nearly 1-in-3 U.S. Console and PC Gamers Plan to Buy Grand Theft Auto VI, Setting a New Industry Record, Circana Reports

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Record purchase intent and a 13-year wait for one of gaming’s most enduring franchises sets the stage for a blockbuster November debut

28 Oct 2026

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Reactive to Proactive: How AI Helps Retail and CPG Executives Act Before the Market Moves

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Reactive to Proactive: How AI Helps Retail and CPG Executives Act Before the Market Moves
Decisions made too late carry a real business cost for retail and CPG executives. Predictive intelligence turns speed into a competitive advantage, because it surfaces growth and risk where there is still time to move investment.

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Demand Signals Report: Unlock CPG, Consumer Behavior Insights

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Demand Signals Report: Unlock CPG, Consumer Behavior Insights
Monitoring macroeconomic impacts on volume, price, and other aspects of the U.S. CPG industry.

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AI, Measured: The Math of AI: Winning as a Brand Webinar

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AI, Measured: The Math of AI: Winning as a Brand Webinar
AI may change how brands win, but it isn't changing the math behind growth.

23 Oct 2026

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Holiday 2026: Consumers Are Planning Earlier and Spending More Intentionally

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Holiday 2026: Consumers Are Planning Earlier and Spending More Intentionally
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23 Oct 2026

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Co-op and Circana extend strategic partnership to unlock the next generation of retail growth

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23 Oct 2026

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Consumer Wellness Trends: Insights from Circana's Wellbeing Report
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22 Oct 2026

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The GLP-1 landscape is evolving rapidly. Greater availability, expanding access, lower-cost alternatives, and new formats are bringing a broader range of consumers into the market.

22 Oct 2026

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Top 10 Books
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22 Oct 2026

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China Consumer Sentiment Study Holidays Boost Consumption: What’s the Opportunity for Foodservice?

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China Consumer Sentiment Study Holidays Boost Consumption: What’s the Opportunity for Foodservice?
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21 Oct 2026

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Insight-led Selling: How AI Helps CPG Sales Reps Win Retailer Meetings

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16 Oct 2026

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Same Field, Different Strategies: How AI Changes the Playbook for Brands and Retailers

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Same Field, Different Strategies: How AI Changes the Playbook for Brands and Retailers
Consumer use of generative AI jumped from 55% to 67% in under a year, and Circana projects AI agents will soon shape 75% of all purchases. In this new marketplace, algorithms, not shoppers, increasingly decide which products make the cut and brands and retailers make key moves to win.

16 Oct 2026

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How One Truth Set Becomes a Competitive Advantage

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How One Truth Set Becomes a Competitive Advantage
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Circana Puts Third-Party Marketplace Sales on the Map: $200 Billion of Previously Hidden Demand, Now Measured Weekly

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DEMAND SIGNALS SPOTLIGHT

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8 Oct 2026

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