Industries
Resources
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
CASE STUDY
Retail Media: Audiences — Expanding total audience to recoup lost shoppers
Snapshot
SOLUTION AREA
Technology
SOLUTION
Retail Media
INDUSTRIES
Food and Beverage
CLIENT
Manufacturer
The Challenge
A leading manufacturer of a dry breakfast item recently moved from to a larger pack size alongside a price increase for that larger pack. Net sales are up but the team is concerned that such a large price increase during a time of inflation could hurt the business long-term.
Insight
Analysis from the buyer decomp tree report show buyer penetration has dropped by over 25%.
A profile of the lost shoppers shows broad impact across demographics and purchase propensity. It will take a broad effort to bring these lost shoppers back.
Buyers of the product over index with dry breakfast items such as sweet cereal, treat bars, snack bars, fruity cereal, oatmeal and more. Shoppers who buy these adjacent categories but not this particular item are a good next opportunity to attract new buyers.
The Results
To reverse buyer loss trends, directing value to the Lapsed Buyers group with messaging may help them understand the value and start buying again. For Treat Bar & Kid Cereal buyers (with no current purchase of target item), provide a way to make the target audience larger to impact the business faster. They may also be responsive to the value message.
$7MM
TOTAL AUDIENCE RECOMMENDATION
