Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
CASE STUDY
Unlocking 20% Growth from Retail Media: Measuring retail media’s impact across total marketing investment
Snapshot
SOLUTION AREA
Marketing
SOLUTION
Marketing Mix
INDUSTRIES
Media
CLIENT
Retailer
The Challenge
Retail media spend is rising, but fragmented attribution couldn’t prove true business impact or incremental sales. Leadership needed a unified, total-market view to understand how retail media contributed alongside trade, pricing, and other investments.
Insight
Retail media impact is significantly underestimated in platform reporting, with the majority of value realized outside the point of exposure
A small share of sales can drive a disproportionate share of total incremental growth
Up to 75% of retail media impact occurs in-store, highlighting strong cross-channel halo effects
Traditional trade investment delivers lower incremental efficiency despite higher spend levels
The Results
20% incremental growth opportunity within existing budgets
Proven cross-channel and cross-retailer impact
Clear path to optimize spend and drive total market growth
20%
Incremental Growth Opportunity
