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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
CASE STUDY
4.5x category benchmark sales lift: Validating incremental growth with Circana’s Household Lift™
Snapshot
SOLUTION AREA
Marketing
SOLUTION
Household Lift™
INDUSTRIES
Food and Beverage
CLIENT
Manufacturer
The Challenge
Chomps sought to accelerate household penetration and acquire new buyers ahead of a key seasonal demand moment in a competitive, mature snacks category.
Strategy
Activate digital-to-shelf offers across the Ibotta Performance Network to reach high-intent shoppers, drive new buyer trial, and scale household penetration using Circana Household Lift for independent measurement of incremental impact.
Result
Circana’s Household Lift uniquely provided the analysis needed to validate Ibotta-driven exposure delivered meaningful incremental growth, outperforming snack category benchmarks by 4.5x and expanding Chomp’s household reach at scale.
4.5X
Sales lift Vs. Category Benchmarks
15%
Increased Spend Among Exposed HH
9X
HH Penetration vs. Category Benchmarks
