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CASE STUDY
4.5x category benchmark sales lift: Validating incremental growth with Circana’s Household Lift™
Snapshot
SOLUTION AREA
Marketing
SOLUTION
Household Lift™
INDUSTRIES
Food and Beverage
CLIENT
Manufacturer
The Challenge
Chomps sought to accelerate household penetration and acquire new buyers ahead of a key seasonal demand moment in a competitive, mature snacks category.
Strategy
Activate digital-to-shelf offers across the Ibotta Performance Network to reach high-intent shoppers, drive new buyer trial, and scale household penetration using Circana Household Lift for independent measurement of incremental impact.
Result
Circana’s Household Lift uniquely provided the analysis needed to validate Ibotta-driven exposure delivered meaningful incremental growth, outperforming snack category benchmarks by 4.5x and expanding Chomp’s household reach at scale.
4.5X
Sales lift Vs. Category Benchmarks
15%
Increased Spend Among Exposed HH
9X
HH Penetration vs. Category Benchmarks
