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Liquid Mix is so Powerful
It feels like having your own media analyst with up to a 45x return on investment... read more
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We measure demand so our clients understand where they have risks and opportunities.
FEATURED
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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For emerging and mid-market brands that need powerful market, retailer, and consumer insights.
Measurement
Media Lift
With Circana’s Media Lift™ solution, you can quantify how media exposure drives consumer behavior — whether through in-person visits, online interactions, or brand engagement. Backed by one of the world’s largest household data sets, you’ll find what campaigns and channels are worth backing, and what to cut.
$5.8T
Consumer Spend
Tracking $5.8T in consumer spend, no one brings more clarity to your media decisions than Circana.
9x
ROI
Circana’s Media Lift solution drives up to 9x greater ROI through our optimizations.
Comprehensive
Household Data Set
Circana’s full-scale household-level data has 4x ACV versus the nearest competitor.
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Fast
Get clarity in minutes. No expertise required
Easy
Your Liquid AI agent for your data, serving insights through simple prompts.
Efficient
Less time trawling, more time innovating.
Discover the Core Features of Household and Market Lift
Key Features of Household Lift
Our Household Lift™ service gives you the most precise, household-level A/B testing in the industry, connecting the people exposed to your media with the products they buy in-store. By linking your media exposure to household-level purchase behavior, our Household Lift service delivers insights that help you:
Make real-time budget reallocation decisions to enhance campaign performance
Optimize addressable media for household-level A/B testing at national or brand campaign level
Leverage your loyalty card data
Harmonize data from TV, digital household-level exposure, and your CRM
Enact controlled household tests
Key Features of Market Lift
Our Market Lift™ service delivers sales uplift for your campaign test executions, projected sales impact, and ROAS across your total campaign geography. With a thorough matching process and proven methodology, you’ll get reliable, predictive results to understand your brand's sales impact when marketing elements change in markets or stores. With our Market Lift service, you can access insights for:
Non-addressable or in-market A/B testing for shopper campaigns and regional retailer-specific campaigns
Leverage your point-of-sale (POS) data
Understand key insights from your campaign geography
Conduct controlled market or store tests
Your Trusted Source for Advertising and Purchase Data
Consumers increasingly call the shots, making it more important than ever before to keep tabs on the food and beverage trends shaping the industry. No one knows more about how people eat and drink than Circana. For decades, we’ve been the definitive source of information on food and beverage consumption, whether at home or away from home. We track consumer behavior, attitudes, and usage motivators – from diet and nutrition to shopping habits and brand awareness — to help you solve your biggest business challenges.
How Top Brands Use Circana’s Media Lift
For Manufacturers
With Circana’s Media Lift capabilities, you can optimize campaigns to drive higher-quality website traffic and incremental sales. You can also prove the effectiveness of your email program, making a strong case for increased investment in your email acquisition efforts.
For Digital Advertisers and Social Media Brand Managers
As a digital advertiser or social media manager, you’ll gain valuable insights into your social media campaign metrics by analyzing Media Lift data. These insights help you determine the sales value of exposed versus engaged users and craft more successful social campaign strategies.
How You'll Grow with Circana's Complete Data
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
How You'll Grow with
Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise.
With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all.
Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way.
Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
No more fragmented data or conflicting insights.
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth.
Get Started with Media Lift
Learn More About Circana's Other Measurement Solutions
