Industries
Liquid Mix is so Powerful
It feels like having your own media analyst with up to a 45x return on investment... read more
With Circana, You Can.
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Solutions
We measure demand so our clients understand where they have risks and opportunities.
FEATURED
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
FEATURED
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For emerging and mid-market brands that need powerful market, retailer, and consumer insights.
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Introducing Emiri, your Liquid AI agent
Fast
Get clarity in minutes. No expertise required
Easy
Your Liquid AI agent for your data, serving insights through simple prompts.
Efficient
Less time trawling, more time innovating.
How You'll Grow with Circana's Complete Data
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
How You'll Grow with
Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise.
With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all.
Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way.
Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
No more fragmented data or conflicting insights.
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth.
Media Channel
Identify tactics that drove the highest ROI
What are the most effective and efficient channels/platforms to reach our target audience?
What is the value of each marketing touchpoint against multiple objectives?
Creative
Pinpoint creative strategies that drove the highest ROI
What is the impact of creative strategy changes?
What topics and formats should we focus on to provide value to our audience?
Audience
Uncover the most effective targeting strategies
How effective are my targeting strategies?
What is the media impact broken out by audience segment?
Reach/Frequency
Determine optimal reach and frequency limits
How does reach and frequency impact sales?
What is the optimal reach and frequency for campaign execution?
Brand Equity
Get clarity on short-term brand measure tactics and campaign halo effects
Which Brand Equity metrics are driving more long-term sales by marketing channel?
How do media channels improve funnel metrics (awareness, consideration, purchase intent)?
Trade Retail Marketing
Compare sales of in-store and retail media network spend, and balance consumer media and trade
How can we optimize our product portfolio for growth and profitability?
How do I balance brand-specific goals with product portfolio optimization?
