As the marketing landscape evolves, staying ahead of industry shifts is no longer optional—it’s essential. Discover what’s shaping marketing success in 2025 with the Marketing Measurement Industry Shifts for 2025 report, featuring insights from top industry leaders, Yeimy Garcia Smith (SVP, Global Measurement Strategy) and Michelle Snell (Director, Product Marketing, Media).

This comprehensive report covers the latest trends, challenges, and opportunities, giving you the tools to drive marketing ROI in the face of:

• Economic uncertainty

• Big Tech pressures

• Stringent privacy regulations

• The transformative potential of AI

• The rise of retail media networks

Why You Need This Report

In an era where the ability to measure marketing impact is more complex than ever, understanding the latest trends in marketing measurement will empower your strategy and maximize results. This report gives you a blueprint for navigating:

• The evolving path to purchase

• How to handle signal loss in your data models

• The growing complexity of media channel fragmentation

• Unifying disparate data sources for a customer-centric approach

What You’ll Learn:

• The impact of privacy regulations and Big Tech rulings on your marketing

• How to build a strong data foundation to map the entire customer journey

• The role of AI and privacy-durable marketing mix modeling (MMM) in creating unified measurement solutions

Download the Report to Answer These Critical Questions:

• How will global privacy rulings impact your 2025 marketing strategy?

• Are you using the right data and partners to achieve your business goals?

• How can you connect your optimization metrics directly to performance outcomes?

• What tools and analytics methods are missing from your marketing measurement strategy?

Who Should Read This Report?

• CMOs and marketing leaders ready to build 2025 strategies

• Analytics and data teams looking to optimize measurement methodologies

• Marketers searching for innovative ways to measure success across fragmented media channels