Measurement solutions provide near-time tactical insights and long-term strategic optimizations, helping business maximize marketing effectiveness, drive growth, and make smarter, data-driven decisions with precision.

Collecting, organizing, and analyzing data is only valuable if it translates into actionable strategies. Precise and granular data is wasted when it cannot be quickly and accurately assessed. Our platform goes beyond measuring performance. With AI-driven technology, it can help quickly answer questions, identify trends, provide models, and help you make adjustments for incremental growth. See how individual strategies and efforts directly impact and contribute to your business’s goals to confidently make strategic changes.

You can gain profound insights using just your data. But to truly get the most from your data, you need to analyze it alongside verified purchase data. Our platform provides exclusive and scaled access to 2x the loyalty cards per household and 4x the loyalty card dollar sales coverage versus the competition. With a comprehensive understanding of how your target audiences are shopping, you can unlock greater opportunities for campaign optimization.