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Halloween-themed festive display with pumpkins and leaves on a purple background.

Which Thanksgiving Entrée Do You Prefer?

Holiday Prep Mode: ON

This year, whole turkey prices are projected to peak just before Thanksgiving, averaging $1.05/lb the week before and $1.18/lb during the big week. Despite the seasonal spike, prices remain stable compared to last year. 

So ... Turkey or Ham?

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Ben Arnold

Ben Arnold

Executive Director, Industry Analyst, Consumer Technology

Ben Arnold covers market trends in the office supplies industry. A veteran analyst, he has led research initiatives for media and technology companies for over 15 years with a focus on shifting consumer habits and usage. Prior to his tenure at Circana, Arnold held analyst positions at the Consumer Technology Association (CTA) and Gannett/USA TODAY.


Arnold’s work has been featured extensively in news and business outlets such as The Wall Street Journal, CNBC, NBC’s TODAY Show, and The New York Times. A recognized industry expert, he regularly presents at industry events such as CES, CP-Plus, and the Society for Information Display.


Arnold has a bachelor’s in International Relations from the University of Virginia.

Recent Posts from

Ben Arnold

Spending Boom: Why Baby Boomers are Still a Big Deal

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20 Nov 2025

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Spending Boom: Why Baby Boomers are Still a Big Deal
This age group is ensuring that its influence that began in the wake of World War II will continue for decades to come via the transfer of wealth.
Top Trends in Fresh: Shopping Restructured

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20 Nov 2025

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Top Trends in Fresh: Shopping Restructured
This webinar is the fourth installment of Circana's and FMI’s “Top Trends in Fresh” annual series in 2025. The session is ideal for retailers and manufacturers who compete in the fresh foods space, as well as other food and beverage manufacturers and retailers.
How are Thanksgiving Staples Selling This Year?

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20 Nov 2025

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How are Thanksgiving Staples Selling This Year?
According to Circana’s OmniMarket™ Integrated Fresh data for the week of November 2-9, 2025, dollar sales of whole turkeys hit $41,404,334, up 1.4% over the same period last year...
How Restaurants Fit into the Thanksgiving Picture 

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20 Nov 2025

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How Restaurants Fit into the Thanksgiving Picture 
‘Twas the night before Thanksgiving and all through the nation, people gathered for a pre-celebration. At least, recent data from Circana shows that Thanksgiving Eve has become an occasion of its own.
China Consumer Sentiment Study

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19 Nov 2025

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China Consumer Sentiment Study
Over half of consumers claimed neutral/accept to a pre-cooked dish in restaurants
Circana Expands Partnership with Yahoo DSP to Enable Campaign Conversion Feed

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19 Nov 2025

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Circana Expands Partnership with Yahoo DSP to Enable Campaign Conversion Feed
By integrating this advanced optimization capability, we’re not only innovating but also deepening the value we offer to advertisers — giving them the tools to measure and act on campaign performance at a granular level, all in real time.
Top 10 Movies

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19 Nov 2025

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Top 10 Movies
Here are the monthly and YTD top 10 selling DVDs and Blu-ray Discs.
What Stresses People Out During Thanksgiving?

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18 Nov 2025

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What Stresses People Out During Thanksgiving?
Circana’s research shows that 43% worry that food will not come out as planned when they are entertaining their guests. Filling plates is another concern, with 27% stressed about having enough food to go around...
Canada’s Beauty Market Grows 4% Heading into the Holiday Season, Circana Reports

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18 Nov 2025

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Canada’s Beauty Market Grows 4% Heading into the Holiday Season, Circana Reports
 Circana, LLC today reported that Canada’s total prestige beauty industry grew by +4% in dollar sales and +3% in units sold from January through September 2025, versus the same period last year – with growth in both metrics across all major categories. While overall momentum has moderated from the record-setting gains of recent years, the fragrance and hair segments continued to outperform the market and gain share.
US Beauty Industry Sales Accelerate in Q3, Circana Reports

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18 Nov 2025

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US Beauty Industry Sales Accelerate in Q3, Circana Reports
The beauty industry had a really stellar third quarter and, in fact, the growth rate has ramped up when we compare the past three quarters of 2025, which bodes well stepping into the holiday season. Beauty is in a position to shine this holiday, with one-third of consumers planning to gift beauty products — a meaningful increase from last year...
GLP-1 Medication Users to Represent 35% of U.S. Food and Beverage Sales by 2030, New Circana Research Reveals

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18 Nov 2025

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GLP-1 Medication Users to Represent 35% of U.S. Food and Beverage Sales by 2030, New Circana...
Our research shows shopper priorities are evolving quickly and dramatically. It’s vital for retailers and manufacturers to pay close attention to these trends. The key to future success will be adapting product selections and marketing to line up with the new health-focused mindset of this growing group of shoppers...
Welcome to the CPG Consumer Spend Tracker

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17 Nov 2025

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Welcome to the CPG Consumer Spend Tracker
Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply in U.S. CPG.
October Retail Sales Reveal the Impact of Headwinds Challenging Consumers, Reports Circana

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14 Nov 2025

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October Retail Sales Reveal the Impact of Headwinds Challenging Consumers, Reports Circana
Consumers appear nimble as they bend and stretch their ability to purchase amid an abundance of headwinds hitting their wallets. But the struggle to exceed last October’s soft comps resulting from pre-election distraction makes it clear that their resiliency is being tested heading into the core holiday shopping period.
Here’s the Deal on Shopper Sentiment This Thanksgiving

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14 Nov 2025

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Here’s the Deal on Shopper Sentiment This Thanksgiving
This year, 38% of consumers report that they are looking for deals for Thanksgiving meal items before the holiday week. That number is even higher (45%) among younger consumers in the Gen Z and younger millennial age groups.
Top 10 Books

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13 Nov 2025

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Top 10 Books
In October, escapist titles sit alongside heavy non-fiction as consumers seek both distraction from difficult times and engagement with difficult truths.
Avoiding Out-of-stocks This Holiday

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12 Nov 2025

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Avoiding Out-of-stocks This Holiday
Holiday out-of-stocks can have a lasting effect, causing more damage than lost sales. In fact, 40% of consumers would go to a different retailer or website when faced with out-of-stocks this season.
Circana Expands Convenience Store Coverage, Unlocking $15 Billion in Perishable Food Insights

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12 Nov 2025

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Circana Expands Convenience Store Coverage, Unlocking $15 Billion in Perishable Food Insights
This expansion underscores Circana’s commitment to delivering unparalleled insights and empowering our clients to seize growth opportunities in the evolving convenience store landscape. By providing a significantly more complete market view that includes these vital fresh food and beverage categories, we are giving our clients the clarity they need to make more informed, strategic decisions in a competitive environment.
Building up to Christmas - UK toy market grows to £3.9bn as creativity and collectibles lead festive surge

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12 Nov 2025

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Building up to Christmas - UK toy market grows to £3.9bn as creativity and collectibles lead...
With an average purchase price of £8.54  per toy (Year to date September), collectibles tap into the joy economy, giving shoppers affordable ways to celebrate fandom and community. The collectibles category is a social-media favourite thanks to unboxing and reveal culture that fuels engagement and repeat purchases. We’re expecting this trend to continue into 2026 and beyond.
Getting a Leg Up on Thanksgiving 2025: Circana Highlights Turkey Day Trends

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10 Nov 2025

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Getting a Leg Up on Thanksgiving 2025: Circana Highlights Turkey Day Trends
Although 89% of foods and beverage for at-home Thanksgiving dinners are sourced from retail stores, Circana expects that 11% of Thanksgiving meals will include items purchased from a foodservice operator, including side dishes, desserts, and even pre-cooked birds.
The 6 Most Surprising Findings from Circana’s Latest GLP-1 Research

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10 Nov 2025

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The 6 Most Surprising Findings from Circana’s Latest GLP-1 Research
Nearly a quarter (23%) of U.S. households are now using GLP-1s.* New patient prescriptions for GLP-1 medications increased by 2.9 million from September 2024 to September 2025, a 16% lift. Although there is no “typical” user, GLP-1 patients are more likely to be in the Gen X age demographic and come from households with incomes over $100,000.
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