Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Ben Arnold
Executive Director, Industry Analyst, Consumer Technology
Ben Arnold covers market trends in the office supplies industry. A veteran analyst, he has led research initiatives for media and technology companies for over 15 years with a focus on shifting consumer habits and usage. Prior to his tenure at Circana, Arnold held analyst positions at the Consumer Technology Association (CTA) and Gannett/USA TODAY.
Arnold’s work has been featured extensively in news and business outlets such as The Wall Street Journal, CNBC, NBC’s TODAY Show, and The New York Times. A recognized industry expert, he regularly presents at industry events such as CES, CP-Plus, and the Society for Information Display.
Arnold has a bachelor’s in International Relations from the University of Virginia.
