LAS VEGAS – Nov. 4, 2026 – Circana™ has announced the winners of its eighth annual Automotive Aftermarket Performance Awards. The awards will be presented at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nov. 3-5, 2026.
These awards recognize brands that have achieved the highest gains in United States market share across key segments of the aftermarket and replacement tire industries. Circana determined winners in the categories of accessories and appearance; chemicals, additives and fluids; maintenance and repair; and core tires using its Retail Tracking Service, which gathers sales data from a diverse panel of retailers, including automotive specialty, mass market, tires, e-commerce, and more.
“Even amid ongoing economic uncertainty, the Automotive Aftermarket remains a resilient and vital sector, supported by consumers’ continued investments in vehicle maintenance and repair,” said Steve Flavin, president of Circana’s automotive practice. “This year’s honorees demonstrated a deep understanding of market dynamics and customer needs, enabling them to outperform and drive meaningful growth.”
Circana 2026 Automotive Aftermarket Performance Awards
Winners for Top U.S. Market Share Increase
Super Category | Winner |
Accessories & Appearance | Chemical Guys |
Chemicals, Additives & Fluids | Mobil 1 |
Maintenance & Repair | NOCO Companies |
Source: Circana, Retail Tracking Service, 12ME August 2026, dollar share change among brands with at least $10 million in annual sales
Category | Winner |
Performance Chemicals | Chevron |
Antifreeze/Coolant | PEAK |
Passenger Car/Light Truck Tires | Michelin |
Wipers | Rain-X |
Source: Circana, Retail Tracking Service, 12ME August 2026, dollar share change among brands with at least $10 million in annual sales
About Circana
Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set, and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy.
Media Contact
Janine Marshall janine.marshall@circana.com
