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Marketing Mix

Circana uses the most granular point-of-sale (POS) and causal data to accurately assess media channel performance across markets.

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Liquid Data Go

Unlock 20 curated and personalised reports in just 48 hours and gain a clear view of your market, category, and competition.

Joseph Ghobrial

Board Member

Joseph Ghobrial is a board member for Circana (formerly IRI and NPD).

Joseph joined H&F in 2014 and re-joined the Firm in 2018 after business school. He is a Director of Applied Systems, Circana, and Global Music Rights (GMR) and was formerly active in the Firm’s investments in Ellucian, PointClickCare, Renaissance Learning, and Genesys. Prior to H&F, Joseph was employed by the Technology Investment Banking Group at Goldman Sachs in San Francisco.

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