Aidé Cerón directs the Prestige Beauty practice for Circana in Mexico. She has had a successful career of more than 20 years in the beauty industry and has participated in the launches of several prestige beauty products for brands such as Givenchy, L’Oreal – La Roche Posay, and Carlo Corinto, among others.

Cerón has received multiple industry awards, such as First Place Excellence Category awarded by L’Oreal Mexico, and the Recognition Silver Award, Social Responsibility and Public Service, granted by IAB Conecta for its Together Against Skin Cancer campaign.