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Circana uses the most granular point-of-sale (POS) and causal data to accurately assess media channel performance across markets.

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Patrick Sinclair

Patrick Sinclair

Executive Vice President, Professional Services and New Frontiers

Patrick Sinclair is a business leader responsible for the Circana Professional Services and New Frontiers groups. In this role, he leads large-scale global technology implementations, technology development and deployment for new industries, and methodology build out and support. Sinclair has over 30 years of experience in IT strategy, bottom-up technology solution development, and leading new business concepts to deployment in the retail, hospitality, and healthcare industries.


Prior to joining Circana, Sinclair built and operated multiple healthcare businesses and ran global business applications and energy for a large travel services company. He started his career with Accenture, progressing to partner in the Boston office, where he was responsible for multiple engagements in South Africa, Europe, and North America.


Sinclair has a degree in Economics with sub majors in Finance and Taxation.

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