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Futuro De

Para se manter à frente nos mercados de alimentos e mercadorias em geral de rápido movimento, você precisa limitar o risco e reduzir os custos adicionais ao entender o que está por vir para o seu negócio.
CASE STUDY

Circana Market Lift - Enabling brands to test marketing hypothesis before committing dollars

Jul 17, 2024

Snapshot

MARKET RESEARCH SERVICES

Market Lift

DATA TYPES

POS

INDUSTRIES

Food and Beverage

COMPLETION

Pre-2020

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The Challenge

A confections brand saw sales volume declines due to a loss in household penetration. The brand wanted to measure the incrementality of additional TV investment

The Results

Circana’s Market Lift solution saved the business time and marketing dollars in a tactic that was no longer effective

Insight

  • Circana benchmark data showed a 5-year downward ROAS trend for TV campaigns in the confections category

  • Circana’s Media Lift results confirmed the benchmark trend showing a sales lift of 9.8% but only a $0.24 ROAS

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