CASE STUDY

Online video drives above benchmark sales lift and ROI for ambient food brand

Apr 24, 2024

Snapshot

MARKET RESEARCH SERVICES

Media Lift

DATA TYPES

POS

INDUSTRIES

Food and Beverage

COMPLETION

Q2, 2023

The Objective

An Asian food brand wanted to drive consideration and trial, encouraging consumers into the kitchen to use their products

The Results

The brand saw a significant uplift in sales as a result of the media campaign, outperforming competitor brands. The results exceeded Circana benchmarks for both sales uplift and ROI

Video Campaign

An online video campaign ran across France, with Aquitaine as a control region. Circana measured the impact of the activity on instore sales of the brand.