SOLUTION
Liquid Data Go™
Small Business Analytics
For Growing CPGs
Empower your small business with Liquid Data Go™, the analytics platform designed for ambitious CPG companies.
Make compelling arguments to get your products listed
Understand the levers that drive consumer behavior
Track performance across sales channels and regions
See how retailers rank and compare your products
Join more than 7,000 clients and partners worldwide
How Liquid Data Go™ Works
Tracking
Liquid Data Go provides emerging and mid-market brands with 15% more market measurement coverage than our nearest competitor for a complete picture of sales and share tracking. Your subscription to Liquid Data Go unlocks access to on-demand and unlimited reporting stories, no matter how many times you need to check a month.
Insights
With intuitive reporting, visualizations, and access to key insights, Liquid Data Go is fully integrated and natively built on Circana’s industry-leading business intelligence and visualization solution, Unify+. Understanding how key sales, distribution, pricing, promotion, and consumer measures are impacting your business across channels and retailers has never been faster.
Impact
Simple and cost-effective set of packages that access Circana’s best in-class data assets that grows as your needs grow. Setup your team for success with data-driven decisions and an insights platform designed to meet your growth objectives.
Client Testimonials
Frank Muchel
CEO, Partner Foods Group
"Durch die Bereitstellung vollumfänglicher Daten entfallen Interpretation und Auslegung. Wir erhalten echte Informationen für echte Ergebnisse. Nutzen Sie unbedingt Liquid Data Go. Es hat bei uns im Unternehmen einen großen Unterschied gemacht und wir glauben, dass es das Gleiche auch für Ihr Unternehmen tun könnte.”
Circana wurde im Forrester Wave-Bericht
als “Strong Performer” ausgezeichnet
The Forrester Wave™: Retail Planning Platforms, Q4 2023
Circana is named a Strong Performer in The Forrester Wave™: Retail Planning Platforms, Q4 2023. Circana was selected as one of the top 13 to be included in this prestigious report. At Circana, we consider this recognition of the direction retail planning is headed and the importance of retailer and supplier collaboration. Circana had the highest possible scores in Deployment Options, Scalability, Aggregate Demand Forecast, Partner Ecosystem and Pricing Flexibility & Transparency.
ON-DEMAND WEBINAR
“Smaller-size CPGs continue to
disrupt the market.”
Which manufacturers are winning in CPG and why? Watch this webinar to hear business leaders from top-performing CPGs as part of our annual CPG Growth Leaders study. Leaders from top-ranked companies join our Thought Leadership team to share their perspectives on how to drive winning sales and share growth in U.S. omnichannel retail.
Our On-Demand Webinar
A Webinar featuring 2023 U.S. CPG Growth Leaders on what it takes to win in CPG.
Want to know more?
FAQs
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Does Liquid Data Go grow with my needs?
Yes it does, in two ways. Firstly, there are a range of additional and premium options that you can simply add to your Liquid Data Go account at any time. This includes additional categories or geographies, through to advanced pricing, media audiences, loyalty and more. But since it’s also from Circana, we can also help you move onto a whole new level when you’re ready. We already work with 7,000 of the leading brands and retailers across the World.
What support is on hand?
As you don’t need to be a data expert to use Liquid Data Go, you should find it simple and intuitive to use. Whenever you need support however, we have a dedicated service team ready to support you. They are available on Live chat, email or telephone. If you need dedicated help for a significant project, such as retailer negotiation, we also have consulting packages available and would be delighted to help.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
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Contact us to find out how we can help your brand increase sales, market share, better predict, and increase your profit.
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