With Circana, You Can.
Liquid Data Go
Liquid Data Go™ is a turnkey insights solution built exclusively for emerging and mid‑market CPG brands. Be up and running in just 24 hours to see a clear view of market dynamics, sales performance, and buyer behaviour — all in one place. Track your sales trajectory, understand your buyers, measure loyalty, and analyse cross‑purchase patterns to reveal the factors that truly drive growth.
Cross-channel Insights Across 100+ Categories
Use extensive category coverage and effortless cross‑channel performance comparisons, powered by real retailer POS data, all in one integrated platform.
13,000 Household Panel
Tap into real households to understand buyer demographics, repeat rates, and cross‑purchase patterns for fast, decision‑ready insights.
Access to Best-in-Class Technology
Built on Circana's trusted platform, Liquid Data Go gives you access to a range of Circana’s top-tier solutions for measuring sales, category, and price performance.
Trusted by emerging & mid-market brands worldwide
Turn Data into Shelf Space, Strategy, and Sales
Win Shelve Space With Facts
Promises don’t unlock retail success, but data can. Market read and panel data empower you to monitor performance, spot high-potential retailers, launch in the right regions, and track sell-throughs. Show you’re a growth-driving partner by measuring promotional ROI to optimise trade spend.
Know Your Buyer and Category
Get the insights you need to fine-tune your strategy, analyse category trends, and benchmark your competitors. Uncover who’s buying, how often, and why, so you can align your plans to real market needs and white space opportunities.
Activate Smarter, Fuel ROI
Reach the right buyers at the right time. Segment shoppers by behaviour, region, and retailer using precise consumer analytics. With smarter self-serve insights, you can tailor activations and uncover new levers for growth.
Unlocking Growth with Liquid Data
Giving SMBs a Fair Shot at Big Data
Competing in crowded categories is tough – especially for growing brands. Liquid Data Go levels the playing field by delivering enterprise-grade insights that help SMBs build credibility, secure listings with top retailers, and stand out in competitive markets.
Empowering Mid-market Leaders to Scale
For brands ready to scale, Liquid Data Go provides the facts needed to make bold moves. It uncovers white space opportunities and validates your growth strategies with actionable market intelligence so you can explore new categories, fine-tune your assortment, or expand into new regions with confidence.
Accessible. Empowering.
Choose the right Liquid Data Go package to level up and beat your competition.
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Don't take our word for it
Mike Tysiak
VP Sales, Lily's Toaster Grills
“The investment in Liquid Data Go for us was a no-brainer…As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail….I would definitely recommend LDG for any emerging brand looking to grow their business… it’s great value for us.”
Frank Muchel
CEO, Partner Foods Group
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
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FAQs
How quickly can it be set up?
Once your contract is finalised, Liquid Data Go can be up and running the next day. The entire setup process typically takes about a week from start to finish.
Can Liquid Data Go adapt to my evolving needs?
Absolutely. Liquid Data Go offers a variety of additional and premium options that you can add at any time. Plus, as part of Circana Australia, we’re here to help you scale when you're ready.
What kind of support is available?
Liquid Data Go is designed to be user-friendly, even for those who aren't data experts. However, if you need assistance, our dedicated support team is available.
Is it compatible with Microsoft products?
Yes, Liquid Data Go integrates seamlessly with Microsoft Word, Excel, and PowerPoint, allowing you to easily import data and charts. (Though once you start using Liquid Data Go, you might find you prefer it to spreadsheets.)
