Complexity into Clarity
Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimise their businesses.
PRODUCT HIGHLIGHT
Liquid Data Go™
Stop dating spreadsheets. There is a better way to understand your customers’ behaviour.
The market and consumer insights solution that empowers small and medium-sized CPG businesses to grow. Access affordable, on-demand insights about your market and brand, and gain market share.
Join more than 7,000 clients and partners worldwide
MONITOR WHAT MATTERS
More than 7,000 of the world’s leading brands – including top brands doing business in Australia – rely on us to help them monitor what matters most to their businesses. You can, too!
We measure and report on sales, share, and more across six key industries in Australia: grocery, liquor, pharmacy, foodservice, and retail. Explore point-of-sale, receipt, and consumer data that reveals exactly what’s happening in Australia's retail and foodservice landscape.
Measure Demand
OUTPACE YOUR COMPETITION
When you can measure demand, you can accelerate it. Our unmatched measurement capabilities and deep industry expertise guide you to the answers and insights that help you unlock new growth for your business.
Accelerate Demand
See the Possibilities For Your Business
Top retailers, manufacturers, and operators partner with Circana Australia to:
Quantify demand for existing products and uncover gaps your business can fill.
Build winning strategies to grow your profit
Pinpoint the right consumers and opportunities to target.
Sell the right products, in the right places, to the right people
Take confident actions backed by expert insight.
Make faster, better, higher-impact decisions
Streamline and strengthen for more efficient operations and better margins.
Improve your
outcomes
Nielsen's Marketing Mix Modelling is now part of Circana
Circana, LLC announced the successful completion of its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business. MMM specializes in advanced statistical modeling that helps brands understand the true incremental impact of their marketing investments across all channels and touchpoints. This acquisition significantly expands Circana's global footprint in marketing analytics while deepening its modeling and measurement capabilities.
Our Coverage in Australia
Grocery
Liquor
Pharmacy
Foodservice
Retail
Insights
MARKETING MIX MODEL
3 Reasons Marketers Should Use a Consumer-centric Marketing Mix Model
Every brand has a pool of consumers they want to reach. Within each pool live different cohorts. To maximise sales for their brand, marketers and their partners allocate spend across multiple channels, tactics, and campaigns.
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Circana Sydney
Building F,
Level 3/1 Homebush Bay Drive,
Rhodes,
NSW 2138
Circana Melbourne
6/574 St Kilda Rd,
Melbourne,
VIC 3004
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FAQs
Who is Circana?
Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimise their businesses. Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behaviour driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set, and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy.
What industries does Circana Australia track?
Our Liquid Data® technology can connect you to data and insights covering these industries in Australia: grocery, liquor, pharmacy, foodservice, and retail.
How can I contact the Australian sales team?
To contact our Circana Australia sales team, connect with us here: circana.com/au-au/contact-us.
