Solutions
MONITOR WHAT MATTERS
Measure Demand
More than 7,000 of the world’s leading brands – including top brands doing business in Australia – rely on us to help them monitor what matters most to their businesses. You can, too!
We measure and report on sales, share, and more across six key industries in Australia: grocery, liquor, pharmacy, foodservice, and retail. Explore point-of-sale, receipt, and consumer data that reveals exactly what’s happening in Australia's retail and foodservice landscape.
OUTPACE YOUR COMPETITION
Accelerate Demand
When you can measure demand, you can accelerate it. Our unmatched measurement capabilities and deep industry expertise guide you to the answers and insights that help you unlock new growth for your business.
See the Possibilities For Your Business
Top retailers, manufacturers, and operators partner with Circana Australia to:
Build winning strategies to grow your profit
Quantify demand for existing products and uncover gaps your business can fill.
Sell the right products, in the right places, to the right people
Pinpoint the right consumers and opportunities to target.
Make faster, better, higher-impact decisions
Take confident actions backed by expert insight.
Improve your
outcomes
Streamline and strengthen for more efficient operations and better margins.
Our Coverage in Australia
Grocery
Liquor
Pharmacy
Foodservice
Retail
Insights
MARKETING MIX MODEL
3 Reasons Marketers Should Use a Consumer-centric Marketing Mix Model
Every brand has a pool of consumers they want to reach. Within each pool live different cohorts. To maximise sales for their brand, marketers and their partners allocate spend across multiple channels, tactics, and campaigns.
Global Knowledge.
Local Experts.
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Macquarie Park
Suite 7.01, Level 7,
11 Khartoum Road
Macquarie Park
NSW 2113
Circana Melbourne
6/574 St Kilda Rd,
Melbourne,
VIC 3004
Want to know more?
FAQs
Who is Circana?
Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimise their businesses. Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behaviour driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set, and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy.
What industries does Circana Australia track?
Our Liquid Data® technology can connect you to data and insights covering these industries in Australia: grocery, liquor, pharmacy, foodservice, and retail.
How can I contact the Australian sales team?
To contact our Circana Australia sales team, connect with us here: circana.com/au-au/contact-us.
