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Marketing Mix

Circana uses the most granular point-of-sale (POS) and causal data to accurately assess media channel performance across markets.

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Chris DuBois

Chris DuBois

Executive Vice President, Perimeter Practice Leader

Chris DuBois is a widely respected sales and marketing leader who delivers breakthrough growth for clients and builds-high performance teams. A frequent presenter on industry-changing trends, his expertise is sought by executive leaders of retailers as well as food and packaged goods companies. He also partners with CPG industry trade associations and serves on several councils and boards.


For Circana, DuBois leads a portfolio of larger fresh-food clients and heads the company’s engagement with the Food Marketing Institute and other industry associations. He speaks regularly at industry events such as FMI Connect, FMI Midwinter, the NAMI/FMI Annual Meat Conference, IPPE, the National Chicken Marketing Summit, the Urner-Barry Global Protein Summit, and the Global Seafood Marketing Conference. DuBois is a frequently quoted expert in CPG industry and national media such as CNN, The Wall Street Journal, Forbes, Progressive Grocer, National Provisioner, and Supermarket News.



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Chris DuBois

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