Fernando Perez has served as director for Circana’s Toys practice in Spain since 2006. In 2008, he moved up to the position of country manager and Spain toy industry analyst. He has over 20 years of experience in the Toys industry. Previously, Perez served as marketing director for multinational toy company Bandai.

Perez holds a master’s of business administration from Escuela de Organización, and a bachelor’s degree in biochemistry and molecular biology from Universidad Autónoma de Madrid.