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Circana uses the most granular point-of-sale (POS) and causal data to accurately assess media channel performance across markets.

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Frédérique Tutt

Frédérique Tutt

Vice President, Industry Analyst, Toys

Frédérique Tutt is Circana’s global toys industry analyst. Her expertise is based on more than 20 years spent in the toys sector working with major industry players for whom the company provides strategic insights and fact-based recommendations that drive business growth. After running Circana’s U.K. Toys team for nearly a decade, she is now responsible for strategic analyses and global research for industry leaders as well as managing relationships with the media in the U.K. and France.


Tutt joined Circana in 1995 from A.C. Nielsen, to help kick-start the launch of the EuroToys® service in France.

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Frédérique Tutt

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