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Marketing Mix

Circana uses the most granular point-of-sale (POS) and causal data to accurately assess media channel performance across markets.

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Gimantha Jayasinghe

Gimantha Jayasinghe

Senior Vice President, Deputy Managing Director

Gimantha Jayasinghe has over 25 years of experience growing businesses across Asia Pacific – from start-ups and SMEs to local and multinational companies. His strategy and leadership experience spans across market development, sales and marketing, and technology and innovation.


Jayasinghe’s credentials include a master’s degree in business management and a post-graduate degree in marketing. His industry experience spans consulting, professional services, retail, FMCG, fashion, pharmaceutical, convenience stores, liquor, consumables, foodservice, toys, and video games.

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Gimantha Jayasinghe

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