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Marketing Mix

Circana uses the most granular point-of-sale (POS) and causal data to accurately assess media channel performance across markets.

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Jeff Bowes

Jeff Bowes

Industry Analyst, Toys

Jeff Bowes covers the Canadian toy industry, providing analysis and insights to leading manufacturers. Prior to working in toys, he spent two years working with manufacturers in the consumer and B2B technology industries. Bowes also spent nearly 10 years working with Circana’s retail partners, helping them utilize data to understand market trends and identify growth opportunities.

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Jeff Bowes

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