Kristin Hornberger, executive vice president and practice leader, Wellness and Homecare at Circana.

Hornberger is EVP & Practice Leader of Wellness and Homecare at Circana, where she plays a vital role in driving success and forging strategic partnerships with global clients, delivering invaluable insights and growth opportunities.

With more than 20 years’ experience, Hornberger has become a trusted expert in healthcare, nutritionals, skincare, and home. She leverages her deep industry knowledge to support a global clientele, enabling her clients to make informed decisions and stay ahead in a competitive landscape. Her expertise extends to evaluating new products and challenger brands, especially among digitally native brands migrating into the brick-and-mortar space, where she excels in identifying emerging trends and opportunities.

Hornberger is a board member of the Consumer Healthcare Products Association (CHPA).