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Marketing Mix

Circana uses the most granular point-of-sale (POS) and causal data to accurately assess media channel performance across markets.

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Nathan Shipley

Nathan Shipley

Executive Director, Industry Analyst Automotive

Nathan Shipley is an executive director and industry analyst for Circana’s Automotive Aftermarket practice. Drawing upon more than 15 years of experience in the automotive industry, Shipley works closely with manufacturers and retailers to help them better understand marketplace dynamics leveraging Circana’s vast data resources and expertise.


A recognized industry thought leader, Shipley has presented at industry events such as AAPEX and the YANG Leadership Conference. He was also the recipient of 2018’s Auto Care Association Impact Award: Four for the Future, which recognizes four people under age 40 who have made remarkable contributions within the auto care industry.


Shipley holds a bachelor’s in Marketing from The University of Houston.

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Nathan Shipley

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