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Marketing Mix

Circana uses the most granular point-of-sale (POS) and causal data to accurately assess media channel performance across markets.

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Scott Love

Scott Love

Principal, Senior Vice President of Retail Client Solutions

Scott Love is an accomplished CPG leader with a proven track record of driving success in the retail industry. At Circana, Love plays a pivotal role in overseeing the company’s relationships with Albertsons and with convenience retailers. Using his extensive experience and expertise, he has successfully closed a significant number of retailer agreements that have expanded Circana’s relationships while delivering increased coverage and cost savings.


Love’s specialized knowledge in market measurement, pricing, category management, business intelligence, analytics, supply chain optimization, and in-store execution and assortment make him a sought-after industry thought leader. He has been invited to share his expertise with peers and industry stakeholders at conferences such as CSP’s Cold Vault Forum and on various podcasts. Love has also been featured in Fortune Magazine and is frequently quoted in C-Store Dive.

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Scott Love

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