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Marketing Mix

Circana uses the most granular point-of-sale (POS) and causal data to accurately assess media channel performance across markets.

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Stephen Hinz

Stephen Hinz

Executive Director, Juvenile Products

Stephen Hinz is director and industry analyst for Circana’s U.S. Juvenile Products practice. He focuses on uncovering insights about the retail consumer and crafting stories using Circana’s robust data assets and his own industry expertise. Hinz provides strategic direction consulting and manages relationships across retailers, licensors, and manufacturers to drive thought leadership initiatives.


Hinz joined NPD, now Circana, in 2014, working in both the toys and juvenile products businesses. Previously, he held buying roles at Best Buy.

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Stephen Hinz

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