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Marketing Mix

Circana uses the most granular point-of-sale (POS) and causal data to accurately assess media channel performance across markets.

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Tia Frapolli

Tia Frapolli

President and Office Supplies Industry Expert

Tia Frapolli has spent nearly 10 years in the office supplies industry helping manufacturers and retailers identify growth opportunities. In addition to her role as President, Frapolli is also Circana’s office supplies industry spokesperson, providing insights on retail and consumer trends to help companies understand today’s trends while also anticipating future change implications.


Prior to her role at Circana, Frapolli spent more than a decade in brand management, category management, and marketing positions in the housewares and automotive industries.

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Tia Frapolli

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