top of page
Top Nav.jpg

Solutions

static-bg-cube-right.jpg

Marketing Mix

Circana uses the most granular point-of-sale (POS) and causal data to accurately assess media channel performance across markets.

Circana-LDG-Solution2-BG.jpg

Liquid Data Go

Unlock 20 curated and personalised reports in just 48 hours and gain a clear view of your market, category, and competition.

Patty Altman

President, Global Solutions
Patty Altman

As president of Circana’s global solutions, Altman leads an integrated global team that helps clients drive new growth using Circana’s consumer insights, receipt panels, e-commerce, media, analytics, growth consulting, and software solutions.

Altman has over 25 years of market research experience in the U.S. and globally including across market measurement, innovation, e-commerce tracking, brand equity, advertising testing, and custom research. She also has deep expertise in consumer insights and consumer panels including the successful development and commercialization of receipt panels in her current and prior roles. Patty’s experience spans CPG, general merchandise, foodservice, retail, health, financial services, and other sectors.

Prior to Circana, she held leadership roles at The NPD Group, Ipsos, and IRI.

Altman is based in Connecticut.

bottom of page