Solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Liquid Data Go™ gives growing FMCG brands fast access to comprehensive, trusted EPOS data – the same information retailers rely on. Show your value with insights into sales performance, pricing, and promo effectiveness across key retailers. With data ready within 48 hours, you can sharpen your retail strategy, strengthen buyer conversations, and accelerate brand growth.
Accessible Market Data for Winning Retail Strategies
Your everyday advantage in a fast-moving FMCG market.
Own Your Market with Comprehensive Retail Insights
Get a 360-degree view of your category and competition to guide strategic decisions, optimise assortment, pricing, and promotional strategies.
Strengthen Retail Collaboration With Performance Data
Show up with proof, leave with better terms. Use retail data analytics and performance-based insights to strengthen your position and negotiate with confidence.
Drive Retail Shelf Strategy with Category Data
Win on shelf with data‑led retail shelf strategy. Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Optimise Omnichannel Strategy With Online Market Read
Go beyond in-store insights to understand total UK market performance. Access aggregated online market trends or individual online performance across the UK’s major retailers.
Your end-to-end FMCG Intelligence
Powered by Circana's trusted Liquid Data® technology and Unify+™ platform, you get near real-time, always-current, expertly structured reports that turn insight into impact in no time.
Brand and Market Performance Measurement
See how your brand is performing – over time, across retailers, and against the competition.
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Track value and unit sales, pricing, volume, and distribution to understand the drivers behind growth or decline.
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Monitor weekly and multiyear trends to spot momentum shifts early and guide smarter decisions.
Category Insights and Market Landscape
Gain a high-level understanding of category, subcategory and competitive dynamics.
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How do I compare on volume, average price, and distribution versus the category and competition?
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Which subcategories and items are driving growth - and which ones are contributing most to the category?
Item‑level Performance for Smarter Assortment
Identify winners and laggards at the product set and SKU level to optimise assortment.
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What measures are driving performance for each product?
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How do my products and items rank across retailers and regions?
Data-driven Pricing and Promotion Strategy
Refine your pricing and promo strategy by making decisions grounded in data.
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How does my brand’s price and price trend compare to competitors and the broader category?
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How does promotional performance differ across product sets?
Unlock Online Market Visibility
The Online Market Read is delivered as an extension to your existing Liquid Data Go dataset, enabling you to analyse online and offline performance in parallel with consistent definitions and metrics.
Coverage of all major UK retailers
100% census-level data with EAN-level granularity
Historical data depth, with 3+ years of back data
Consistent metrics aligned with your existing datasets
Liquid Data Go
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Leveling the Data Playing Field for SMBs
Small businesses competing in crowded categories now have access to enterprise‑grade retail data analytics, without the enterprise overhead. With category insights and performance data, brands can establish credibility, get listed with top retailers, and differentiate themselves in competitive markets.
Enabling Mid-market Leaders to Scale Confidently
Mid-market businesses aiming for strategic growth can rely on our Liquid Data Go solution to validate expansion plans with clear, insightful data. Whether you're entering new categories, optimising your product mix, or expanding regionally, our solution delivers the market intelligence needed to move with confidence.
How Liquid Data Go Fuels Brand Growth in the UK
Advanced
All standard features plus subcategory performance and pricing / promotion analysis.
Total market
1 Category
5 viewer licenses
Subcategory performance and market decomposition
Price and promo analytics
Exporting into Microsoft Office
4 weekly updates
Online training
Trial
Try it free for a week
Total market
1 Category
3 licenses
Standard
Foundational sales and share reporting.
Total market
1 Category
1 viewer license
Exporting into Microsoft Office
4 weekly updates
Online training
Most Popular
Plans That Scale with You
Retailer‑Specific Intelligence for Better, Faster Decisions
Sometimes you need to zoom in, not out. Retailer‑specific named account data gives you a true view of how your brand performs inside each retailer’s estate, beyond what total market or regional data can reveal. With this level of precision, Liquid Data Go helps you understand exactly who’s winning and losing across the category, spot the drivers of change, and take targeted commercial action.
Delivered in Liquid Data Go’s story‑ready, best‑practice report format, retailer-level insights make it effortless to:
Identify distribution gaps and pricing differences
Prepare sharper, evidence‑based buyer presentations
React quickly to performance shifts driven by price, promo, delists, or competitor activity
Analyse promotional effectiveness by aligning mechanics with base and incremental performance
Track retailer‑specific NPD launches and optimise early execution
