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Futuro De

Para se manter à frente nos mercados de alimentos e mercadorias em geral de rápido movimento, você precisa limitar o risco e reduzir os custos adicionais ao entender o que está por vir para o seu negócio.
CASE STUDY

Price and Trade Advantage™ case study sees +£600K Sales growth from revising the pricing strategy

Jun 12, 2024

Snapshot

MARKET RESEARCH SERVICES

Precision Price & Promotion: Price & Trade Advantage

DATA TYPES

POS

INDUSTRIES

Home

COMPLETION

Q4, 2022

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The Challenge

A high-end UK department store wanted to understand the role of price in their home categories. More specifically they wanted to understand the optimal price points to maximize revenue.

The Results

By increasing the price on the non-price sensitive products, the client yielded +£600K in sales in the first 3 months after the change.

Insight

Leveraging the Price and Trade Advantage™ solution, Circana analyzed the price elasticity of each product in the category and ranked them from least to most elastic. Circana recommended:

  • Keeping the price of those products that were the most price sensitive at current levels

  • Increasing the remaining products in the category by 10%, which were not price sensitive

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+ £600K

Sales

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