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CASE STUDY
Up to 7x incremental sales lift versus 1p data only
Jul 1, 2022
Snapshot
MARKET RESEARCH SERVICES
DaaS
DATA TYPES
Loyalty Card and Panel
INDUSTRIES
Food and Beverage
COMPLETION
July, 2022
The Challenge
A major Food and Beverage advertiser sought to accelerate growth through increased personalization by more effectively leveraging their 20mm+ 1p data assets
The Results
The advertiser was able to identify pockets of lift driving up to 7X of historical performance, validating their strategy and driving increased investment with higher levels of activation.
Insights and Actions
Circana’s High Resolution Transaction-level data enabled deep understanding of shopper behavior coupled with site engagement activity.
This combination of 1P and 3P data enabled agile creation and deployment of high-value micro segments for activation and rapid in-flight measurement.
7X
INCREASE IN
SALES LIFT
$1.35+
MEDIA RETURN
ON AD SPEND
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